Meg Slade
︎Creative Marketing Executive






Surf & Wellness Retreat
May 2023 - present

Marnie Rays




I currently work for a start-up surf & wellness retreat brand, Marnie Rays, as Creative Marketing Manager. My main responsibilities include running social channels, email marketing, assisting on photoshoots, copywriting and website management. I have worked in partnership with brands such as LaRoche Posay, Whistles and Free People to create engaging social-first content whilst maintaining our visual identity. 

Content Creation


Whilst on our retreats, I work alongside our photographer/videographer to create high quiality social-first content for brand. The brands give us a brief that we add our own creative spin to in ordwer to create engaging video and static content.

I also shoot content independently to create more organic feeling content that captures the Marnie Rays expereince.

Here’s some social content for you to take a look at:



Stills from promotional videos for La Roche-Posay, Free People Movement & Costillio De Ibiza.


Email Marketing


I am responsible for our email marketing strategy. I have implemented sucessful email flows and campaigns to generate retreat bookings. Working on Klaviyo, I use my creative eye to design beautiful emails with engaging copy that I sent to engaged segments.



The Longing


I am responsible for planning and creating all of our marketing emails. Using Klaviyo, I design the emails and write the copy. These emails are very successful at generating profit.

I also create content for The Longing, working with influencers to generate high quality UGC as well as shooting content myself. 

Working with brands taht allign with our visual aesthetic, I arrange giveaways to help with growth and brand awareness. 

Content for The Longing.


Sunscreen


Alongside Marnie Rays, we have launched a weekly newsletter, Sunscreen. Every week I am responsible for curating this newsletter, covering the best trends on the internet around fashion, travel, and beauty. I use my background in graphic design to make these newsletters feel creative and my copywriting skills ensure an easy yet engaging read. I run the Instagram for Sunscreen too, where I source inspiring imagery to serve as a mood board for our readers. Have a read of the newsletter here

One of the newsletter covers I created by sourcing inspiring imagery online.