Meg Slade
︎Creative Marketing Executive
Surf & Wellness Retreat
May 2023 - present
May 2023 - present
Marnie Rays
I currently work for a start-up surf & wellness retreat brand, Marnie Rays, as Creative Marketing Manager. My main responsibilities include running social channels, email marketing, assisting on photoshoots, copywriting and website management. I have worked in partnership with brands such as LaRoche Posay, Whistles and Free People to create engaging social-first content whilst maintaining our visual identity.
Content Creation
Whilst on our retreats, I work alongside our photographer/videographer to create high quiality social-first content for brand. The brands give us a brief that we add our own creative spin to in ordwer to create engaging video and static content.
I also shoot content independently to create more organic feeling content that captures the Marnie Rays expereince.
Here’s some social content for you to take a look at:
I also shoot content independently to create more organic feeling content that captures the Marnie Rays expereince.
Here’s some social content for you to take a look at:
- Marnie Rays retreat recap
- Surf film photography made into a fun reel
- Founders interview
- La Roche-Posay reel
- Bali surf & skate retreat launch
Stills from promotional videos for La Roche-Posay, Free People Movement & Costillio De Ibiza.
Email Marketing
I am responsible for our email marketing strategy. I have implemented sucessful email flows and campaigns to generate retreat bookings. Working on Klaviyo, I use my creative eye to design beautiful emails with engaging copy that I sent to engaged segments.
The Longing
I am responsible for planning and creating all of our marketing emails. Using Klaviyo, I design the emails and write the copy. These emails are very successful at generating profit.
I also create content for The Longing, working with influencers to generate high quality UGC as well as shooting content myself.
Working with brands taht allign with our visual aesthetic, I arrange giveaways to help with growth and brand awareness.
Content for The Longing.
Sunscreen
Alongside Marnie Rays, we have launched a weekly newsletter, Sunscreen. Every week I am responsible for curating this newsletter, covering the best trends on the internet around fashion, travel, and beauty. I use my background in graphic design to make these newsletters feel creative and my copywriting skills ensure an easy yet engaging read. I run the Instagram for Sunscreen too, where I source inspiring imagery to serve as a mood board for our readers. Have a read of the newsletter here.
One of the newsletter covers I created by sourcing inspiring imagery online.