Meg Slade
︎Creative Marketing Executive
NUE Hoops Jewellery
NUE Hoops Jewellery.
Jan 2021 - present. Social Media Producer > Creative Marketing Exective
Jan 2021 - present. Social Media Producer > Creative Marketing Exective
I began my journey with NUE Hoops Jewellery as Social Media Producer. I have since been promoted to Creative Marketing Executive.
Working for a startup has taught me a vast amount about running an DTC eCommerce brand.
My role is constantly shifting to fit the needs of the business. My main responsibilities include planning and executing photoshoots, email marketing, running social channels, managing external photographers and website management.
Working for a startup has taught me a vast amount about running an DTC eCommerce brand.
My role is constantly shifting to fit the needs of the business. My main responsibilities include planning and executing photoshoots, email marketing, running social channels, managing external photographers and website management.
Website
Using my knowledge of current trends I create graphics to make our website feel as enticing as possible. I have managed an external photographer to upgrade the standard of product photography on our website. I organise this photography and ensure we get the images we need and stick to our marketing schedule.
Product photography.
Photoshoots
Working directly with the Marketing Director, I ensure we meet deadlines with product releases and plan photoshoots accordingly.
I organise the shoots from end to end and work collaboratively on the creative execution. I then implement these new images into our social and marketing activity.
I also regularly plan still life photoshoots to create enticing images for us to use as part of our marketing collateral. Planning the creative concepts for these shoots, I create and source props that help bring my vision to life.
I organise the shoots from end to end and work collaboratively on the creative execution. I then implement these new images into our social and marketing activity.
I also regularly plan still life photoshoots to create enticing images for us to use as part of our marketing collateral. Planning the creative concepts for these shoots, I create and source props that help bring my vision to life.
Editorial.
Still life creative direction.
Ads
.
At NUE Hoops, we work with an external ad agency. They give me a new creative brief every fortnight. I then create ads to fit this brief. The ads I have created have been very successful in growing our brand presence and increasing sales. Working to this fortnightly sprint has required great time management along with a strong understanding of social trends.
Meta ad to promote the bestsellers collection.
Email marketing
I am responsible for planning and creating all of our marketing emails. Using Klaviyo, I design the emails and write the copy. These emails are very successful at generating profit.
Email lead image design.
Social media
My career at NUE Hoops started as Social Media Producer. I have worked with influencers, collaborated with other small brands and created fun and on trend content to keep our community engaged and build our following. I have built our following from 16k to 24k. I have had to adapt to the shift in focus for the demand of video content.
Instagram feed.
Instagram post.